For millions of Australian families, asthma and allergies are a real and daily problem.

The National Asthma Council Australia's Sensitive Choice register, www.sensitivechoice.com.au, was specifically developed to help asthma and allergy sufferers — and all Australians — find products and services that may help reduce asthma triggers and improve quality of life.

Alongside the growing list of products, you'll find important information and advice on managing asthma and allergies.

What is allergy?

Allergy occurs when a person’s immune system reacts to substances known as allergens. More than nine million Australians have one or more allergies — that’s 40 per cent of the population! Some of the common allergic reactions are hay fever, eczema and asthma.

The best way to manage allergy is to avoid the triggers. Looking for the National Asthma Council Australia's Sensitive Choice blue butterfly helps you make a better choice for your health.

What is asthma?

More than two million Australians have asthma, a disease of the airways in the lungs. Certain triggers — such as pollen or sudden exertion — cause an irritation that tightens the muscles and produces a sticky mucus that restricts the flow of air to and from the lungs. While there is no cure for asthma, most people can effectively manage it by knowing their triggers, making smart lifestyle choices and having an up-to-date written asthma action plan.

With a focus on education, effective diagnosis, prevention and management, the National Asthma Council Australia works to improve the quality of life and health of both asthmatics and those who care for them.

A clean start

Dust mites, family pets, moulds and pollen are all common triggers for asthma symptoms. Keeping a clean house goes a long way to reducing the risk, but just as important are the cleaning products and vacuum cleaner you use.

Around the home

Bedding, flooring, air-conditioning, even household paint – the materials in all these could negatively affect people with asthma or allergies. Log on today to find products made with your needs in mind.

Sensitive skin

Modern skincare formulations can be tough on sensitive skin. The good news is there is a range of gentle, soap-free products available at your nearest pharmacy.

Children and babies

Greater relief for little ones who suffer from asthma or allergies is just a click away. Choosing a mattress and pillow protector with the Sensitive Choice stamp helps provide a good night's sleep.

Your Say: How do you help protect your family from asthma and allergies? Tell us below...