AEST 11:00, Thu Dec 20 2012
His cooking skills are the envy of millions, but Jamie Oliver's fashion sense is another story.
The celebrity chef has posted a cringe-worthy photo of himself, his wife Jools and three of their daughters dressed in matching custom-made baby pyjamas.
The colourful sleepwear was designed for newborns and toddlers by Jools for brand Mothercare, who made bigger sizes so the Oliver family could play dress-ups.
Here are some of the most embarrassing celebrity Twitpics.
'I can't believe Mothercare actually made me a pair of toddler Jim-Jams!!'