It's not often the words affordability and comfort find their way into the critique of a catwalk show, but the worlds of fashion and affordability collided as the 'Love Living in Emerson' runway show debuted in Sydney last weekend.
The Weekly's fashion team specialises in showing you how to be stylish at any age, and as part 30 Days of Fashion and Beauty celebrations, has partnered with Big W to introduce Emerson, a new range of womenswear mixing quality essentials with classic looks, and with nothing over $40.
Embodying quality, timeless design and truly functional fashion, Emerson delivers wearable fashion under the mantra 'quality, style and fit'.
Over a seasonal palette of blues, watermelons, greys, corals and whites, the range showcases a stunning everyday-style collection that is easy to mix and match.
Outfits at the runway show interchanged trend pieces with essential easy-wear basics, combining denim shorts with striped tees and ballet slippers, beautiful dresses with wedge espadrilles, and a new twist on cargo pants matched with cotton tops each item under the $40 mark.
Your say: Do you think more stores should introduce cheaper clothing lines in the current economic climate?
Video: 30 Days of Fashion and Beauty launch party