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It's all in the jeans

Tuesday, April 22, 2008

Question

I have been looking for the perfect pair of jeans that is flattering and comfortable to wear for what seems like a lifetime. Is there a brand out there that you would recommend I invest in to suit a mature lady that is prone for the dreaded 'muffin top'?

Janet via email

Answer

Dear Jane,

Jeans are generally the most baffling purchase for many women. With so many styles out there just walking into a store can be overwhelming, let alone going through the motions of trying multiple pairs to find the perfect fit!

Many styles out there are aimed at the young and hip-less and skinny-leg, low-riding jeans rarely look good on anyone out of their teens so it's best to steer clear!

A pair of jeans new to the market, Tummy Tuck jeans, are worth giving a go. These jeans combine a classic jeans style with shape wear technology, they suck you in a hold you up in all the right places, just like shapewear undergarments like Nancy Ganz briefs - but without the bulk.

Tummy Tuck jeans will definitely get rid of that 'muffin top' and give you the confidence to wear your jeans with form-fitting tops. Tummy Tuck Jeans retail from $229, call (02) 8332 1900 for more details.

Carla Zampatti has been designing since 1965 and knows what styles flatter the female form, her range of jeans have a slightly higher waistband to get rid of any unfortunate 'overhang'.

Snap up a pair of dark denim straight leg jeans in a forgiving stretch fabric, a timeless chic style much like the lady that designs them. Carla Zampatti jeans retail from $299, call (02) 9260-9700 for more details.

American companies seem to have denim down to a fine art, Pink Zebra stores stock a wide range of American denim labels, including Paige, True Religion, J Brand and 7 for All Mankind which all have fantastic reputations, a huge celebrity following, fashion forward styles as well as traditional fits.

Paige jeans are designed by a woman, for women. When we take Paige on photo shoots for 'real' women this brand always gets the best response for their great fit and flattering style.

New to Pink Zebra's extensive denim line-up are brands Anlow and Raven, these brand give a tailored edge to the classically casual jeans, giving your weekend style a polished look. Jeans retail from $279, call (02) 9380 2714 for more details.

For a one-stop denim shop Just Jeans is the place to go to find that perfect fit. Housed in Just Jeans stores are their house brand, Lucky Brand, Riders by Lee, Levi’s White (exclusive to Just Jeans) and Levi’s.

Lucky Brand are aimed at a slightly older market, their fits take into consideration your curves and moulds to the body like a glove. They have styles with a higher waist band and clean sophisticated washes and with an in-house alterations service they can guarantee a perfect fit! Prices starting from $79.95, call (03) 9420-0200 for more details.

Your say: What style of jeans are you wearing this season? Tell us below...

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